Press Release services
Press Releases
align Your Message
Media press releases are the key components of any press campaign. Your media releases need to quickly and concisely communicate news about you, your company or your products in a relevant and interesting format that will grab the interest of readers. Align PR Agency will assist you with developing press release news that is truly noteworthy. Our team specializes in creative PR writing and we will work with you to ensure your ideas are presented in a way that aligns your company’s goals (to sell your products or services) with those of the media (to inform and educate their audiences).
Common press release formats:
- Business Press Release or Company Press Release: Communicate new company news such as a name change, new location, new hire, sales reports or company leader profile. A business press release typically targets trade or industry publications.
- Product Press Release: Highlight a new product launch, new service or innovative changes to an existing product or service. A product press release is often targeted directly to consumers through consumer media outlets.
- Marketing Press Release: Generate press about a new marketing concept or buzz-worthy marketing angle such as a celebrity endorsement or product placement. A marketing press release can be targeted either to consumers or to the trade, depending on the angle.
Your press release will be formatted for inclusion in a physical press kit and search engine optimized for online press release distribution. If you would like to control the distribution of your own media release, Align PR Agency will turn the completed media release over to you for printing and distribution. If you prefer a more hands off approach, we can customize your press release service for physical and online press release distribution as well.
Press release services for added press release publicity:
- Host a Press Release Event: Hosting a press release event to coordinate with your press release creates added media attention and can be the focus of a media feature in itself.
- Hire an Align Publicist for Media Relations: Once you have a great news release, you may want to hire a publicist to act as the primary point of contact for media interest in your news release. A publicist can respond to requests for additional information, schedule interviews and conduct media outreach to ensure your news releases are seen.