Press Kits and Electronic Press Kits (EPK)
Press Release Kits
align Your Presentation
Media press kits are the professional way to package your press campaign message for media distribution. The terms media kit and press kit are often used interchangeably, however at Align PR Agency they are viewed as two different forms of press advertising. Our press kits center on a single message or targeted press campaign in tandem with a press release, more like press release kits. Our media kit is a more comprehensive collection of materials that serves as a press backgrounder for general inquiries or requests for more information about your company. See our media kit section for additional details on creating media kits.
Your press kit will be created by our PR team to reinforce the message of your press release, the star of any press campaign.
Typical items in press folders & electronic press kits:
- A Press Release: A one page news release about your company, products or services.
- A Biography: A one page press backgrounder about you or your company.
- Photos: A photo of you and one of your product.
- A List of Products or Services: A list of key products or services offered by you or your company.
- Suggested Questions for Media: Conversation starting points to assist the media with conducting an interview.
- Marketing Materials
- Testimonials
Electronic press kits (epk), or digital press kits, are digital versions of the same content from the press folders, formatted for online and email distribution. All physical press kits created by Align PR Agency include the creation of electronic press kits as part of the service.
Budgeting Options
At Align PR Agency, we can customize a solution for any budget to fashion press kits that work for you and your company. If you’re dealing with a limited budget, the following options can be considered:
- Use of a standard Align PR Agency folder for your press folder instead of a custom press folder
- Low quantity physical press kits – we can create as few as 50 physical press kits with custom press folders or as few as 1 press kit with an Align PR Agency press folder
- Electronic press kits only – we can develop online press kits without physical press kits to eliminate the costs of press folders, press folder design and document printing. You can elect to have a physical press kit created later from the same documents if necessary.
Additional options for marketing press kits:
- Hire an Align Publicist for Media Relations: Once you have a great press kit, you may want to hire a publicist to act as the primary point of contact for media interest in your press advertising campaign. A publicist can respond to requests for additional information, schedule interviews and conduct media outreach to distribute your physical and electronic press kits.
- Create a Media Kit for Follow Ups: When the press contacts you about your press release kit, be sure to have a full media kit to respond to requests for additional information.