Media Kits and online media Kits
Media Kits
align Your Image
Media kits are the professional way to present you and your company to the media. The terms media kit and press kit are frequently used interchangeably, however at Align PR Agency they are viewed as two different types of advertising kits. Our media kits are created as a comprehensive collection of materials to respond to general inquiries or requests for more information about your company. Our press kits center on a single message or targeted press campaign in tandem with a press release, more like press release kits. See our press kit section for additional details on creating press kits.
Your custom media kit will be developed by our PR team to reinforce your message and promotional strategies and build your brand presence.
Typical items in media kits and online media kits:
- Recent Press Releases: A selection of recent news releases about your company, products or services.
- A Personal Biography: A one page media backgrounder about you.
- A Company Backgrounder: A one page company history.
- List of Articles and Appearances: Published press about you and your product or service.
- An Expansive Article: A previously published magazine or newspaper article in full.
- Photos: A photo of you and separate photos of your products.
- A List of Products or Services: A list of your key products or services.
- Suggested Questions for Media: Conversation starting points to assist the media with conducting an interview.
- Marketing Materials
- Full or Partial Client List
- Testimonials
Online media kits are digital media kits formatted for online and email distribution. All physical media kits created by Align PR Agency include the creation of online media kits as part of the service.
Budgeting Options
At Align PR Agency, we can customize a solution for any budget to fashion media kits that work for you and your company. If you’re dealing with a limited budget, the following options can be considered:
- Use of a standard Align PR Agency folder for your press folder in lieu of a custom press folder.
- Low quantity physical media kits – we can create as few as 50 physical media kits with custom press folders or as few as 1 media kit with an Align PR Agency press folder.
- Online media kits only – we can develop digital media kits without physical press kits to eliminate the costs of press folders, press folder design and document printing. You can elect to have a physical media kit created later from the same documents if necessary.
Additional options for advertising media kits:
- Hire an Align Publicist for Media Relations: Once you have a great media kit, you may want to hire a publicist to act as the primary point of contact for media interest in you and your company. A publicist can respond to requests for additional information, schedule interviews and conduct media outreach to distribute your media kit.
- Create a Press Release for a Targeted Media Campaign
- Create a Press Kit to Package Your Targeted Campaign