Website Copywriting & SEO Copywriting Services
SEO Copywriting
align Your Online Strategy
Copywriting for the web requires the use of creative writing skills to combine writing sales copy with search engine copywriting, for indexing in the major internet search engines. The goals of website copywriting are two-fold – to drive more traffic to your website and to persuade visitors to purchase your product or service once they get there. It’s a delicate balance for an SEO copywriter to work in key search phrases while still writing sales copy that is persuasive and concise.
At Align PR Agency, an SEO copywriter will research your online competition, evaluate key search terms for your industry and create copy for your website that will help you rise in the internet ranks, while still delivering a persuasive advertising message.
Your SEO copywriting services will include:
- A Competitor Comparison Study: Your SEO copywriter will research your competitors and compare their rankings in the search engines against yours to determine what they are doing right and what can be done better, to improve your site’s rankings.
- Keyword Research: Based on your industry, and the popularity of different search terms, a list of relevant keyword search phrases will be selected to achieve optimal results.
- A Page by Page SEO Site Evaluation: Each page of your site will be evaluated and optimized individually for a specific set of search phrases.
- Creating New Copy or Editing Existing Copy: In most cases, your web copywriter will create entirely new copy for each page of your site. If you have web copy that delivers the advertising message you want but needs to be optimized for search indexing, your web copywriter can work with your existing copy to maximize your search results.
Additional copywriting services to consider:
- Copywriting for Marketing Materials
- Writing Advertising Copy
- Article Writing