Tip: Building connections in the online community

Social media is the newest frontier in marketing and public relations. It’s fresh, it’s fun and it provides a real connection to your audience. Social media outlets – blogs, MySpace, Facebook, LinkedIn, Twitter – have quickly grown in popularity and are on their way to becoming as essential as a website for many businesses. If you haven’t jumped on the bandwagon yet, now is the time!

Check out our five best tips for forming a following online:

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Tip: Leveraging your biggest asset to drive new business

Looking for a low cost way to drive new business? Referrals from existing clients are price-friendly and priceless.

If you don’t have a referral program in place you’re missing out on lost opportunities every day. Your clients are your frontline marketing team. On a daily basis they interact with hundreds of people who could be potential new business for you. So, how do you leverage this resource for the maximum benefit?

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